With over 2 million blog posts published each day, it can sometimes feel impossible to stand out. What’s the recipe for success? How can your voice be heard above all the noise?
Well, I’ve got the answer!
These 12 types of blog posts are insanely popular, and a surefire way to grow an audience of raving fans.
1. The How-To Post
This type of post teaches the reader how to achieve a specific goal. If done right, this type of post has the potential to be widely shared. It also helps establish yourself as an expert in your niche.
Example:
How To Always Carry-On Your Luggage, which teaches readers how to pack more effectively.
2. The Roundup
Roundups offer the reader multiple viewpoints on a specific topic. It’s also a great way to drive traffic from the sites of people quoted within the roundup through backlinks.
Example:
Incredible Tips From Expert Photographers, which includes lots of helpful advice on how to improve your photos from professional photographers.
3. The List
Some of the most popular posts on the internet are lists. They can be inspirational, informative, visual, or anything in between. These also have great potential to go viral, and tend to be posts that readers skim through.
Example:
45 Songs To Inspire Wanderlust, which is an extensive list of songs about travel.
4. The Interview
This type of post offers unique insights into the opinions, thoughts, and backgrounds of influencers in your niche. It can also help drive traffic to your site if the influencer being interviewed is willing to share the post on their own website or social media channels.
Example:
Help Students Take Flyte, which is an interview with Nomadic Matt about his unique nonprofit.
5. The Guide
An exhaustive instructional piece on a particular topic that can result in you becoming an authority on the subject. As such, these posts can really help drive search traffic. In order to become an authority, try to write about places or topics that aren’t well-covered yet.
Example:
Types of Vacations and Which Is Right For You, which is an extensive list of the different types of travel, who each vacation is best suited for, and the pros and cons of each.
6. The Comedian
One of my favorite types of blog posts! This post entertains your audience by exploring a topic in a humorous or compelling way. It has the ability to keep your audience engaged and can often go viral on social media if done the right way.
Example:
My Worst Travel Mishaps & How To Avoid Them, which details some of the hilarious disasters I’ve encountered on my journeys and the lessons learned from those experiences.
7. The Inspirer
This post prompts your audience to dream big. Whether it’s telling them about a stunning destination they should travel to, a skill they should learn, or a frame of mind they should adopt.
Example:
The Profound Ways Travel Changes You, which talks about the incredible experiences and life lessons you gain through travel.
8. The Thinker
Here the reader is challenged to think critically about a topic. If you contradict a commonly held belief with a new perspective and supporting evidence, you can establish yourself as an authority.
Example:
How To Avoid Animal Abuse In Tourism, which sheds light on the horrific things that happen behind the scenes of some of the most popular tourist attractions.
9. The Story
This narrative tells a personal story that relates back to a subject that will help your audience. This type of post has a strong bonding effect with your readers (which can turn them into raving fans and followers).
Example:
Amazing Grace – My Depression Story, which details the heartbreaking journey of Ruth Soukup (one of my blogging mentors and author of How To Blog For Profit Without Selling Your Soul) as she battled clinical depression. It’s a post I read years ago and still stays with me to this day.
10. The Series
A series of posts about a single topic. By breaking a larger subject into multiple posts you not only help to keep posts concise, but you also give your readers a reason to come back for more.
Example:
Flight Attendant Confessions, which is a series based around a number of questions posed to flight attendants about experiences they’ve had, quirky events they’ve witnessed, and travel advice they recommend.
11. The Review
Much like the name suggests, this type of post is a review of a product or service. This should be relate to your blog’s brand and something that would be of interest to your audience.
Example:
The Blonde Abroad Photography Tour In South Africa, which details what you can expect on one of the TBA Escapes tours (and why I’m a raving fan of their excursions!)
12. The Gift Guide
Gift guides are wonderful around the holidays and can drive revenue for your site year-round. Think about what types of products you love or would be beneficial for your readers.
Example:
Travel Photography Gift Guide, which is a virtual shopping spree of some of the best gear for taking photos around the world.
And there you have it! Twelve types of blog posts that are incredibly popular on the internet today. These recipes for success will help you stand out among the crowd and help make your blog more enjoyable to read.
Which do you like the most? Comment below, I’d love to hear what you think!
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